How is Your Media List Holding Up?

By, Megan O’Hara, Account Executive, Fusion PR One way in which we, as PR professionals, are feeling the effects of the suffering economy is in the pitching atmosphere. I recently sent a pitch to a selective group of reporters and found a large number of them are no longer at their respective publications. With an increasing number […]

Thinking Out Loud…

By: Jeff Bratton, Account Supervisor, Fusion PR I admit, this is not a particularly challenging topic, but I figure it’s a worthwhile one, given the shifting political, social and economic landscapes.  As things worldwide bend and change, it’s imperative that communication campaigns bend and change to accommodate them. Without sacrificing integrity in the process, messaging […]