How to Facilitate Your Job Search with Social Media

By Hannan Ben Slimane, Intern Social media is not only useful for having a sense of community with clients and engaging in discussions. Today, more and more people can build any kind of network, have contacts and even find jobs via social media.  In this article, I will talk about my own experience concerning the […]

Social media is already passé in Silicon Valley

By Carole Bersillon, Intern Nowadays it is an obvious fact that social media cannot be ignored by PR professionals. Agencies have to build their digital presence to demonstrate their ability to manage online branding, online influence or their capacity to be there where it is trendy. I myself do not seriously consider an agency in […]

Stay in the know, even if you can’t make it to Coachella

By Gabby Cox   The first of two weekends to play host to the southern California-based Coachella Valley Music and Arts Festival is a wrap but the buzz around the three-day festival will live on until weekend #2 comes to an end. If you are anywhere near the greater Los Angeles area, it is impossible to have […]

Is the next buzzworthy social media platform right for my client?

Annie Pham My career in social media has spanned from programming artist MySpace profiles, explaining “tweets” to puzzled clients, introducing Facebook pages to brands, to testing Google+ Hangouts for colleagues. This rapid influx of buzzworthy social media sites can be overwhelming to everyone, especially to our clients. From time to time, there will be a […]

Social Media’s Powerful Voice

By Amanda Pecora, Intern For the past few weeks I have been writing blogs on social media and how it impacts many industries. I stressed how companies can benefit from using platforms like Twitter and Facebook in order to build strong connections with consumers and businesses and to get their message out. I stressed how […]

Twitter, Facebook and Big Data

By Carole Bersillon, Intern   At school, I was never a fan of math and analytics. I must also admit I am sometimes apprehensive about using social media, for fear of being consumed and for my personal tendency to denigrate digital trends or “over networking”. However, I fully accept the fact that social media has […]