SXSW '14: Lessons, Observations, Free Hugs and Hashtags

Last week I made it out to Austin, TX for the ever-so-popular South by Southwest (SXSW) conference. Big tech companies such as Yahoo!, Spotify, Samsung, Pandora and Vevo filled the streets and various venues throughout downtown Austin. If you’re not familiar with the setup of SXSW, there are three main parts of the show: technology, […]

What makes a video viral?

By, Talia Andrews, Senior Account Executive, Fusion PR – @taliaAR It’s a million dollar question communication professionals search for and our clients look to us to answer. On Wednesday, The Wall Street Journal published an article, entitled, “Recipe for a Successful Viral Video Campaign” – highlighting tips for successful viral campaigns. The one sentence I […]