Tow Center & Reuters Share Research on Publishers & Platforms

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital marketers. So I eagerly attended the Platforms and Publishers meetup at Columbia Tow Center last […]

My Take on the Fake News Debate

I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, business, and technology made great arguments for each side. It was entertaining and informative. I’m […]

Cutting through Fake News Noise and Confusion

I attended the Internet Society’s “Content Rules?!” session the other week. The panel drilled down on what we now call The Fake News problem (I couch it like this because, as you’ll see it’s not a new one), defining it and exploring causes and solutions. There’s been a lot already written about fake news. It’s […]

Why Journalists Can’t “Fall Back” on PR (and vice versa)

By Alison Lee, Intern Recently, a well-written article by journalism student Brian Weidy was published on Policy Mic. He reflected on his love of writing, which kick started his career into journalism. At the end of the article, he briefly mentions public relations, but as a fallback career choice: So despite these guys…telling me that [journalism] […]

Lamenting a Dying Career

Written by Mark Prindle   I couldn’t help but be curious when Yahoo! flashed the headline “Dying Careers You Should Avoid,” so I clicked on the link to read of such no-longer-in-demand positions as ‘Desktop Publisher,’ ‘Semiconductor Processor’ and ‘Auto Insurance Appraiser.’  And there it was – a formerly enviable employment option that we in […]

Tips for pitching broadcast media

A few weeks ago Fusionites had the good fortune of being able to pick the brain of a veteran broadcast journalist during our company wide education session. Our guest was straightforward, honest and humorous about what we were doing right and what we were doing… less right when it came to pitching broadcast media. For […]

Pitch or Silence the Phones?

My colleague Bob Geller’s post, Hypocrisy Rampant in When not to Pitch a Story, focused on outreach to reporters during sensitive news periods, like the one earlier this week with the announcement of Bin Laden’s death. It’s not always easy to determine the appropriateness of a topic during a crisis. I think there are two layers here: […]

Web 2.0 isn’t dead! Not even close.

By: Chris Michaels, Sr. Account Exective, FusionPR There are a lot of writers, analysts and investors today, waiting for the next Internet bubble to burst. In the midst of a recession – an economic situation similar to the last bubble burst – investors are slow to fund Internet startups, especially if it’s tied to media. […]

Defending Those “Cozy” Media Relationships

By Bob Geller, Senior Vice President, NY There are some blog rumblings raising alarms about the “cozy relationships” that apparently exist between PR agents and the media. As the stories go, PR people and journalists cut deals – give over access to info and sources – that compromise objectivity and cloud otherwise fine editorial judgment. […]