Unleashing the Power of PR

By Bob Geller, Senior Vice President, NY PR measurement is becoming increasingly important in our profession. Fusion PR Forum is pleased to feature the following interview, with Mark Weiner, author of Unleashing the Power of PR, a Contrarian’s Guide to Marketing and Communications published by Jossey-Bass, a division of John Wiley & Sons. This book […]

PR Props

By Bob Geller, Senior Vice President, NY The subject line of this post refers to “proper recognition,” not the “smoke and mirror” types of props that the profession is sometimes accused of using. In her post, Public Relations is in need of some PR, Tara recently blogged about common negative misperceptions about PR and noted […]