Cover Your Assets to Win in PR

We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. I’ve found that most just want great results, they’re not trying to milk an agency.  But PR newbies may think that it will be easy – their groundbreaking news […]

How to Build a Fintech Startup

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of Stacklist, a directory of business tools for startups, moderated the session, which featured these panelists: […]

Cheap Trick: Great Band, Lousy B2B Growth Strategy

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted to interview me about B2B growth tips, I […]

How NOT to pitch TechCrunch your ICO

I attended the ICORating Investment Summit in New York last week.  It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs’ talk on marketing. He is a veteran tech reporter who spent years at the New York Times […]

Find and Fill Open Spaces to Connect with Customers

While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to pass the ball to an area that was unoccupied by defenders. Marketers of today can […]

Tips to help your infographic NOT suck [According to Victoria Yarnish]

Infographics could easily be one of the past few years’ hottest PR trends.  They’re fun, they’re creative, and they let PR and marketing pros get the word out on some interesting or unique trends or growing statistics.  But let’s face it, the entire word is now in on the popularity of the infographic, and that […]

Join the Tippexperience!

By Hannan Ben Slimane, Intern For my blog this week, I want you to be entertained but still talk about social media and how the Internet can be effective in our job. This semester for my advertising class, I had to choose a buzz campaign to analyze. Tipp-Ex is an eraser brand from the group […]

What’s the difference?

When I tell people what my major and minor are, they look at me, look at the ground, and back at me. Then ask, “Well, what’s the difference?”