Who Wrote the Infamous Ketchum/FedEx Email?

By, Suzanne McGee, Account Director Many of you have seen the Ketchum/FedEx saga that is unfolding as a result of some Twitter posts from a Ketchum employee that negatively portrayed Memphis – hometown to FedEx, a client of Ketchum’s. Apparently an unnamed FedEx employee fired off a very unhappy email calling out this exec and […]

HARO Sea Change for PR

By: Suzanne McGee, Account Director, Fusion PR In case you’ve been working too hard, been on vacation or happen to live in a cave, you are missing out on a sea change in PR. What is it? It’s Peter Shankman’s Help A Reporter Out listing and outreach. Designed to connect reporters with PR resources, this […]

Pitching the Big Wigs: What to say in your 7 seconds

By: Talia Andrews, Sr. Account Manager, Fusion PR Ah…building relationships with the big guys… a task that every PR professional has been intimidated by at some point in their career. Will you get hung up on? Yes. Will you get insulted? That depends…but most likely. Will you get through to someone, tell your story and […]

The Professional Blur

By, Asif Husain, Director, Los Angeles office, Fusion PR Here’s a blog post about a blog post discussing another blog post. Awesome! So, why you ask? Because I want to do two things: 1) Remind everyone about the level of professionalism we need to maintain in an increasingly more casual world and 2) Reiterate just […]

Web 2.0 isn’t dead! Not even close.

By: Chris Michaels, Sr. Account Exective, FusionPR There are a lot of writers, analysts and investors today, waiting for the next Internet bubble to burst. In the midst of a recession – an economic situation similar to the last bubble burst – investors are slow to fund Internet startups, especially if it’s tied to media. […]

La nuova Bocca di verità: Web 2.0

By Asif Husain, Director, L.A. No thanks to Hollywood (see any movie or TV show featuring a publicist) the Public Relations industry gets a bad rep. It’s one thing when we can blame this perceived “shadiness” on misguided make-believe, but it’s a whole other issue when members of our industry get caught in unethical practices. […]

Defending Those “Cozy” Media Relationships

By Bob Geller, Senior Vice President, NY There are some blog rumblings raising alarms about the “cozy relationships” that apparently exist between PR agents and the media. As the stories go, PR people and journalists cut deals – give over access to info and sources – that compromise objectivity and cloud otherwise fine editorial judgment. […]