iPad – Heavyweights Weigh In

David Pogue, NY Times: “The bottom line is that you can get a laptop for much less money — with a full keyboard, DVD drive, USB jacks, camera-card slot, camera, the works. Besides: If you’ve already got a laptop and a smartphone, who’s going to carry around a third machine?”

Testing the Water in the Social Media Pool

By: Chris Michaels, Sr. Account Manager, Fusion LA If you’re reading this, chances are that you’re somewhat literate in Social Media. From news bureaus talking about their Twitter accounts to major blogs running in syndication on the NY Times and other “traditional media” outlets; social media is the buzz. In fact, VMS recently calculated the […]

How is Your Media List Holding Up?

By, Megan O’Hara, Account Executive, Fusion PR One way in which we, as PR professionals, are feeling the effects of the suffering economy is in the pitching atmosphere. I recently sent a pitch to a selective group of reporters and found a large number of them are no longer at their respective publications. With an increasing number […]

Is Today's Print Media On the Wrong Track??

By, Justin Finnegan, Senior Account Executive, Fusion PR and Chris Michaels, Senior Account Manager, Fusion PR In this week’s issue of The New Yorker, James Surowiecki has a very interesting piece on the failures of the newspaper industry to remain relevant in an increasingly electronic world. What really struck a chord was Surowiecki’s comparison of the […]