Back to the Drawing Board

By the time a set of messages are completed, they almost sound like they’re ready to be inserted into a juicy romance novel.

Message in a Box

By, Stephen Andrews, SVP, Fusion NY (@stevebandrews) I admit it, I have a thing for messaging.  Crafting and even more importantly testing these wonderful examples of creative thought against, well reality has become a bit of a guilty pleasure.  The true test of any message is how well does work?  I know it sounds simple […]

You’ll Have it Our Way – and Like It

By: Stephen Andrews, SVP, Fusion PR (@stevebandrews) Messaging, messaging, messaging. It all comes down to messaging. I rant and rant, and yet it’s like Twitter. I feel like I’m screaming into an abyss of voices and chaos where no one can get beyond their own petty concerns and pay attention to what’s really important, what […]

Messaging in the Era of Modular Information

By, Stephen Andrews, Vice President, Fusion PR (@stevebandrews) It’s a curse, I see messaging everywhere and I simply cannot resist turning it over and over in my mind, looking for inconsistencies, for ways to improve and tighten and most importantly to see if the increasingly fragmented bits of scattered message can survive the reassembly from […]

Narrowing the Reality Gap

By: Stephen Andrews, VP, Fusion PR As the highly contested nomination for the Democratic candidate continues with only a few states remaining and super delegates waiting to weigh-in, once again we see the political debate in a downward spiral. Obama doesn’t really support Rev. Jeremiah Wright’s vision, philosophy, or rants about America, but his money […]