What’s Black and White and Read All Over?

By: Kate Scarpa, Account Executive, Fusion PR Apparently any updates that are 140 characters or less. After reading that Twitter is well on its way to surpassing the NY Times Web site in unique visitors per month, it made me think…what do people really care about these days? Approximately 14,031,985 people (compared to the Times […]

Gaming & Hollywood – Battling for Consumers

By: Ben Baruch, SAE, Fusion PR Albeit, Electronic Arts is already a beast of a video game company – we are beginning to see pressure build as Activision acquired Vivendi Game’s, Blizzard Entertainment (World of Warcraft franchise beneficiaries) – for this is a most dominating and competitive medium. Almost certain, next steps for EA will […]

Agoraphobia and the End of Blockbuster

By: Ben Baruch, SAE, Fusion PR Aha moment # 1 billion – So now we understand why Blockbuster bought Circuit City… For those of us that enjoy watching films on the small screen – yesterday, marked the end of an era as Warner Brothers announced on a conference call that, couch potatoes will be able […]

How to Stand Out Among E-mail Overload

By: Meghan O’Hara, Account Coordinator, Fusion PR Randall Stross, who recently wrote a New York Times article entitled, “Struggling to Evade the E-Mail Tsunami,” describes the daunting daily tasks assigned to bloggers, e.g. constantly checking social networking messages along with the onslaught of an overwhelmed inbox. As PR professionals, we understand the importance/influence of blogs […]

Enough! A Détente for Journalists and Bloggers

By: Suzanne McGee, Director, Fusion PR The last line of a New York Times piece by Tim Arango jolted me – “I think we’re hitting the ridiculous button here,” said John Cherwa, chair of the legal affairs committee for the Associated Press Sports Editors and the sports projects editor at The Orlando Sentinel. “We’re getting […]

‘Wisdom of Crowds’

By: Ben Baruch, SAE, Fusion PR Ancient Rome called the public, ‘The Mob,’ today there is a more civil way… As crowdsourcing becomes more popular and the power of Web 2.0 continues to expand, entities such as government, corporations and enterprises monitor its potential. ‘Betting to Improve the Odds,’ an article by Steve Lohr in […]

How Strong is Your Adhesive?

By: Michael Lane, SVP, Fusion PR I’ve been reading Made to Stick: Why Some Ideas Thrive and Others Die, by brothers Chip and Dan Heath. Part history lesson, part anthropological study, part how-to guide, ‘Stick’ explores the ins and outs of why some ideas thrive and others curl-up and die. It’s a fantastic book that […]

‘Death by Blogging’

By: Ben Baruch, Sr. Account Executive, Fusion PR We have all heard stories about people dying in computer cafes around the world playing ‘World of Warcraft,’ a multiplayer online role-playing game (MMORPG). But now as reported by Matt Richtel in Sunday’s New York Times – blog posts are a digital-era sweatshop. “In Web World of […]

Pogue on Web 2.0 and PR

By: Bob Geller, SVP, Fusion PR Tech PR people covering the consumer arena should be very familiar with NY Times gadget writer David Pogue. He wrote yesterday (‘Are You Taking Advantage of Web 2.0?‘) about how Web 2.0 related technologies can put a human face on companies. By empowering employees to blog about their work, […]