What to do when PR hits a Pay Wall

PR folks know the feeling. You put a press release over the wire – and then duck. Not necessarily because of all the press inquiries that come in (wouldn’t that be great)? You duck to avoid the flood of offers from pay-to-play opportunities. Each one needs to be vetted and explained to the client or […]

Is Technology Making Us Lazy?

By Christina Roman, Intern In this day and age technology has made life easier for everyone in so many different ways. Everything is faster and easier to obtain. Why cook rice the old fashion way when you can throw it in the microwave? Why own a land line when you have a cell phone that […]

Twitter For Newsrooms

Twitter launching an official guide for journalists shows how large of an impact social media has on the news. Is Twitter going to become the “newsroom?”

"I'm Not Dead Yet"

By, Chris Michaels, Sr. Account Manager, Fusion LA (@chrisamichaels) Living in LA, I’m constantly bombarded with the obsessive need for instant contact with the rest of the world. Everyone must have a smartphone or some form of social media on their person, and if you don’t, you’re often looked at as if you have a […]

Web 2.0 isn’t dead! Not even close.

By: Chris Michaels, Sr. Account Exective, FusionPR There are a lot of writers, analysts and investors today, waiting for the next Internet bubble to burst. In the midst of a recession – an economic situation similar to the last bubble burst – investors are slow to fund Internet startups, especially if it’s tied to media. […]