The Driver’s Ed of PR

By: Janet Park, Account Executive, Fusion PR Most PR professionals have learned basic PR 101 skills and is constantly schooled on How Not to Pitch a Reporter, but many of us still seem to make the same mistakes. A recent Gawker post kindly decided to offer PR professionals a public service announcement. The following pitch […]

A Blogger's Perspective on Pitching Bloggers

By Tara Settembre, Account Manager, L.A. The mobile tech blog, Mobhappy designed a choice of three simple logos for bloggers to display on their blogs, which spell out, at a glance, how they’d like PR people to approach them, sort of like the national security threat levels distributed by the government. Red is for bloggers […]