Hey Marketers: Don't Count Out the Developers!

By Suzanne McGee, Account Director, Fusion NY (@mcgeepr) Today’ blog post by Max Kalehoff, entitled, “Are Marketers More Important Than Developers?,” caught my eye. I’ve never thought that there was a difference in terms of involvement, strengths or needs when working with internal development or marketing teams. Both serve very different purposes, but both provide […]

Thinking Out Loud…

By: Jeff Bratton, Account Supervisor, Fusion PR I admit, this is not a particularly challenging topic, but I figure it’s a worthwhile one, given the shifting political, social and economic landscapes.  As things worldwide bend and change, it’s imperative that communication campaigns bend and change to accommodate them. Without sacrificing integrity in the process, messaging […]