Positioning 101

Guest Post by Rebel Brown, Phoenix Rising People often ask me for a written version of my process. They assume I have a paint-by-numbers approach to creating the strategies, positioning and stories that are part and parcel of my consulting business. They couldn’t be more wrong. There is no one-size-fits-all approach to strategy and positioning. […]

The One, The Hot Chick, or The Antichrist?

By: Robert Brumfield, Account Manager, Fusion PR This is one of the most enjoyable things about any campaign season: the ridiculous, unreasonable connections made between unrelated things in order to influence the opinions of voters who, as we all know, are complete suckers. I’m particularly fond of the stuff coming out of the McCain Campaign […]