You Know You Work in PR When…
By Laura Baumann, Intern It takes a certain kind of person to thrive in PR. If you read any PR job posting you will find that to work in this industry you need to be “detail oriented, a multi-tasker, organized and an excellent writer.” As a college senior, preparing for my last year of school […]
Q & A with Bob Geller
By Hannan Ben Slimane, Intern To get to know a bit more about our staff here at Fusion, I decided to interview Bob Geller for my weekly blog. If you don’t know, Bob is the Executive Vice President at Fusion PR and one of the pioneers in the business. Bob is our social media expert […]
Fusion Spotlight: Gabby Cox – From intern to Fusion PR superstar
We all know about Gabby’s ability to wear an ugly sweater with attitude and her passion for Bravo TV shows, but I was able to dive deeper and find out about Gabby’s journey at Fusion starting as an intern, to becoming a major asset to the Los Angeles team. Read on to learn about Gabby’s […]
Fusion Spotlight: Victoria Yarnish – PR expert, Birthday girl, Morrissey fanatic.
By Gabby Cox [A view of Victoria Yarnish’s office. Please note the awesome Harry Potter themed poster to her left. You can’t tell in this picture, but she also has some Morrissey-inspired art spread across her window, and a deeply inspiring poster with the caption “If Britney Spears can get through 2007, you can […]
Let’s obey to the trend, let’s do infographics
By Carole Bersillon, Intern Infographics seem to be the hot topic now in PR and communications. Piece of evidence is that Bob Geller, Fusion’s President and active blogger, wrote two blog posts dealing with visual content last week: Putting Pictures to Work in PR – Infographics Resources and You Should Be in Pictures; Tips for […]
How does social media differ from B2B to B2C?
By Hannan Ben Slimane, Intern Today, small as well as big brands use social media to interact with their customers. I am not going to talk about how brands enhance their clients via Twitter or Facebook, as this has already been told many times now. I’d rather talk about another aspect of social media that […]
Social media is already passé in Silicon Valley
By Carole Bersillon, Intern Nowadays it is an obvious fact that social media cannot be ignored by PR professionals. Agencies have to build their digital presence to demonstrate their ability to manage online branding, online influence or their capacity to be there where it is trendy. I myself do not seriously consider an agency in […]
Will new technologies and automated-computers be able to produce effective measurement tools for PR campaigns?
By Carole Bersillon, Intern Personality has mysteries that one cannot explain. I wrote in a former blog post about Twitter, Facebook and Big data that I had never really liked math and analytics at school. It turned out that starting my professional life, I like them a lot. Especially when dealing with analyzing PR campaigns’ […]
#muckedup recycles PR trash talk, but where is the real conversation?
Yesterday, all of us PR folk thought we were going to catch a tweeted glimpse of what our journalist counterparts really thought about us. Feeling sneaky, we all clicked over to our Twitter streams to check out their not-so-secret club meeting under the hashtag #muckedup. The results were not as juicy as we hoped, mostly […]
Say it loud! Companies’ spokespersons and voice
By Carole Bersillon In the noisy and saturated world we live in, organizations have to find a recognizable voice to push their messages and be heard in the crowd of outlets, competitors and messages. The corporate voice represents and advocates for the organization. Sometimes the CEO, the President, a top executive, a communications officer or […]