The Olympics Meet the Press

By Rachael Barthelmes, Intern   During the Olympics, while most people are fascinated by Michael Phelps’ speed, Gabby Douglas’ flexibility and Claressa Shields’ strength, I am personally blown away by the media’s ability to keep track of the Olympians’ every move. With over 10,000 athletes from 204 National Olympic Committees participating in the 2012 London […]

The Dynamic Duo: PR’s Role in the Tech Industry

By Laura Baumann, Intern Today life without a cell phone or an Internet connection seems unthinkable. Technology has become so advanced that we are able to solve real world problems in an easier and efficient manner. Tech has infiltrated daily life in so many ways that it’s hard to remember entire generations surviving without it […]

iPad – Heavyweights Weigh In

David Pogue, NY Times: “The bottom line is that you can get a laptop for much less money — with a full keyboard, DVD drive, USB jacks, camera-card slot, camera, the works. Besides: If you’ve already got a laptop and a smartphone, who’s going to carry around a third machine?”

Tradeshows During a Recession

By, Janet Park, Senior Account Executive, Fusion PR One of my clients is attending Mobile World Congress in Barcelona in a couple of weeks and I’ve been noticing some trends which are obviously a direct reflection upon today’s economic situation. Many of the U.S.-based publications are either not attending the show or are only sending […]