PR in a Pandemic: Top Tips
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end. Media and social […]
What is Public Relations Anyway?
By Cynthia Hurtado, Intern What is Public Relations Anyway? As graduation season quickly approaches, many students will be faced with the infamous question; what did you major in? Unlike other somewhat obvious majors like computer science or history, public relations students are usually asked a follow up question regarding their major; what exactly is that? […]
The Invisible Warriors: Millennials & Social Media
By Laura Davenport, Intern Lazy, they call us. Apathetic, they accuse. Insults like these, and many others aside—materialistic, selfish, and lacking in focus, to name a few—are leveled at the Millennial Generation on a regular basis. When they accuse us of these charges, I wonder to whom we are compared. Maybe its the all-American soldiers […]
A Brave New World: My First Month as a Fusion Intern
By Laura Davenport, Intern I looked at my calendar today and was bowled over when I realized that I have been at Fusion for over a month. In the wake of this realization, I began to reflect on the ways in which my perceptions of PR have changed. These shifts are caused by both […]
The Never-Ending Chase After “Cool”
By: Megan Li, Intern As a new intern at Fusion PR, there is plenty to learn and experience but there’s been one thing that sticks out to me the most. It’s the reality that some of the top tech companies have done such a good job of branding and relating to media outlets that they […]
Why Journalists Can’t “Fall Back” on PR (and vice versa)
By Alison Lee, Intern Recently, a well-written article by journalism student Brian Weidy was published on Policy Mic. He reflected on his love of writing, which kick started his career into journalism. At the end of the article, he briefly mentions public relations, but as a fallback career choice: So despite these guys…telling me that [journalism] […]
Does Pinterest have PR Potential?
By Stephanie Coccaro, Intern As a 20-year-old college student I have, without a doubt, become a victim of the Pinterest addiction. If you are unsure what I mean by addiction, just take a quick peruse around the website. Before you know it, three hours have passed, the dog hasn’t eaten dinner and it is well […]
Debunking Misconceptions about Tech PR
By Alison Lee, Intern Technology. What does the word entail? Its definition? How broad of an umbrella term is it? I could probably write ten blog posts trying to answer such questions and still not cover half of it. So if technology can’t be defined, how can anybody explain tech public relations? Coming into this […]
PR Re-Defined by Richard Edelman
By Alison Lee, Intern Let’s be honest, most of society perceives public relations in a negative light. Workers in the industry are perceived as manipulators and disingenuous, according to a U.K. newspaper a few years back.[1] But those of us in the industry (or aspiring to be, like myself) truly know the purpose of PR […]
How to Stand Out When Landing Your PR Internship
By Alison Lee, Intern Standing out in a sea of aspiring PR professionals in today’s industry is no simple task. A resume and cover letter are no longer the only items a supervisor reviews when selecting interns. Just as the ‘internship’ has transformed over the years, so have the methods in which internship applicants use […]