How is Your Media List Holding Up?

By, Megan O’Hara, Account Executive, Fusion PR One way in which we, as PR professionals, are feeling the effects of the suffering economy is in the pitching atmosphere. I recently sent a pitch to a selective group of reporters and found a large number of them are no longer at their respective publications. With an increasing number […]

Is Today's Print Media On the Wrong Track??

By, Justin Finnegan, Senior Account Executive, Fusion PR and Chris Michaels, Senior Account Manager, Fusion PR In this week’s issue of The New Yorker, James Surowiecki has a very interesting piece on the failures of the newspaper industry to remain relevant in an increasingly electronic world. What really struck a chord was Surowiecki’s comparison of the […]