Bad Aim, Worse Results

By: Asif Husain, VP, Fusion PR (@asifnation) All quality PR strategists segment media lists and tailor messages to target key consumers, but a recent AdAge article takes a look at a Dell campaign aimed at women, and reminds us not to play into stereotypes or risk a lack of genuine appeal to those we are trying to reach. […]

Web 2.0 isn’t dead! Not even close.

By: Chris Michaels, Sr. Account Exective, FusionPR There are a lot of writers, analysts and investors today, waiting for the next Internet bubble to burst. In the midst of a recession – an economic situation similar to the last bubble burst – investors are slow to fund Internet startups, especially if it’s tied to media. […]