Metrics. You Can’t Escape Them.

By: Suzanne McGee, Account Director (@mcgeepr) There have been some online exchanges lately about how to prove the ROI of your PR program. While not new, the questions tend to be the same. How many hits will you get? The number of publications? The number of pick-ups? Reposts? Potential clients ask for a single indicator, […]

Tradeshows During a Recession

By, Janet Park, Senior Account Executive, Fusion PR One of my clients is attending Mobile World Congress in Barcelona in a couple of weeks and I’ve been noticing some trends which are obviously a direct reflection upon today’s economic situation. Many of the U.S.-based publications are either not attending the show or are only sending […]

The Research Wire-Trap

By: Chris Michaels, Sr. Account Manager, Fusion PR (@chrisamichaels) Recently I received an e-mail blast of a study conducted by a company that was obviously hired by a newswire service. It claimed that service XXX was so much better than the rest because it garnered more “coverage” than any other service. I laughed. Then I […]