Help! The AI Ate my Web Search! Will SEO Ever be the Same?
Your company has fought long and hard to climb in the search engine results. But SEO is changing, driven by AI and new ways in which we find info and answers online. Is it time to panic? How can companies prepare for the coming disruption without losing ground in influencing search (and now, AI chat) […]
Episode 3: Nailing the SEO & PR Connection
In Episode 3, which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Search continues to drive most website traffic, yet many in the PR field are unsure of how to leverage it for the best content […]
Does Pinterest have PR Potential?
By Stephanie Coccaro, Intern As a 20-year-old college student I have, without a doubt, become a victim of the Pinterest addiction. If you are unsure what I mean by addiction, just take a quick peruse around the website. Before you know it, three hours have passed, the dog hasn’t eaten dinner and it is well […]
It's All About the Smartphone
By Rachael Barthelmes, Intern It’s difficult to deny that our society is addicted to the Smartphone. In a recent New York Times article by Martin Lindstrom, “You Love Your iPhone. Literally,” Lindstrom compared our dedication or rather obsession with the iPhone to some people’s devotion to the pope. Whether it’s an iPhone or Blackberry, Droid […]
How to Promote Your Blog and Keep it Fresh with Content
Bob Geller, Senior VP (@rgeller) I wrote two posts on Flack’s Revenge recently that offer guidance to the growing number of companies that are launching blogs. The first post explains the various mechanisms you can use to drive traffic to the blog. It includes advice for getting in search engines and directories, and for getting […]
Sell-PR as a Noun
By: Jordan Chanofsky, CEO, Fusion PR No, I don’t mean how to sell PR, rather, how PR can help to sell. Let’s call it Sell-PR. In this time of uncertainty about the economy, this nation’s future leaders, and our position within the global community, the effect of “trickle down” has reached the world that we […]
How PR can help SEO
By Tara Settembre, Account Manager, L.A. We all know that SEO (Search Engine Optimization) can have a positive effect on a website and business, because after all, a good search engine ranking means more viewers, more sales and a higher position over competitors. SEO can also lead to more journalists and people writing and knowing […]