Will new technologies and automated-computers be able to produce effective measurement tools for PR campaigns?

By Carole Bersillon, Intern Personality has mysteries that one cannot explain. I wrote in a former blog post about Twitter, Facebook and Big data that I had never really liked math and analytics at school. It turned out that starting my professional life, I like them a lot. Especially when dealing with analyzing PR campaigns’ […]

‘Wisdom of Crowds’

By: Ben Baruch, SAE, Fusion PR Ancient Rome called the public, ‘The Mob,’ today there is a more civil way… As crowdsourcing becomes more popular and the power of Web 2.0 continues to expand, entities such as government, corporations and enterprises monitor its potential. ‘Betting to Improve the Odds,’ an article by Steve Lohr in […]