Rumors of Tech PR’s Demise are Greatly Exaggerated

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Yeah, I know, […]

Fixing Tech’s Image Problem

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of all the articles slamming the tech industry, and painting it with the same brush. Here […]

The Best Way to Reach Chinese Media

We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the best ways to reach Chinese media. Former Fusion PR intern Carmen Ren is from Shenzhen, China, and recently completed her Masters Degree […]

The Invisible Warriors: Millennials & Social Media

By Laura Davenport, Intern Lazy, they call us. Apathetic, they accuse. Insults like these, and many others aside—materialistic, selfish, and lacking in focus, to name a few—are leveled at the Millennial Generation on a regular basis. When they accuse us of these charges, I wonder to whom we are compared. Maybe its the all-American soldiers […]

The Never-Ending Chase After “Cool”

By: Megan Li, Intern As a new intern at Fusion PR, there is plenty to learn and experience but there’s been one thing that sticks out to me the most. It’s the reality that some of the top tech companies have done such a good job of branding and relating to media outlets that they […]

Debunking Misconceptions about Tech PR

By Alison Lee, Intern Technology. What does the word entail? Its definition? How broad of an umbrella term is it? I could probably write ten blog posts trying to answer such questions and still not cover half of it. So if technology can’t be defined, how can anybody explain tech public relations? Coming into this […]

It’s just not fun getting your emails ignored

Picture this scene: You’re a journalist who gets 300-600 email pitches a day, each one with an eager PR professional on the other side of the cyber wall waiting (possibly desperately waiting) for your response. There is clearly no way that you can open all of these emails, let alone respond to them. Back to […]

Fusion's Holiday Gift Guide

  By Kristin Vincenzo   In an effort to support the media in its quest to provide us with all the news that’s fit to print (or “post”…this is the digital age…), I’ve opted to highlight some of the best holidays guides and advice in this week’s post about great holiday tech gadgets. ABC News […]

The Advent of User-generated PR

By: Bob Geller, Sr. Vice President, Fusion PR If you are in tech PR, it might seem that there are fewer places to go to pitch your story these days. The trades have been consolidating and shrinking for some time. True, the shrinkage of traditional media has been offset by the growth of blogs and […]

Avoiding Gobbledy Gook Puke

Does tech jargon have its place in PR writing By Bob Geller, Senior Vice President, N.Y. Steve Kayser of Cincom Expert Access blog had an excellent post (it appears to be written by David Meerman Scott, author of “The New Rules of Marketing and PR” ) which decried “corporate gobbledygook Puke.” The author described an […]