SXSW '14: Lessons, Observations, Free Hugs and Hashtags

Last week I made it out to Austin, TX for the ever-so-popular South by Southwest (SXSW) conference. Big tech companies such as Yahoo!, Spotify, Samsung, Pandora and Vevo filled the streets and various venues throughout downtown Austin. If you’re not familiar with the setup of SXSW, there are three main parts of the show: technology, […]

Debunking Misconceptions about Tech PR

By Alison Lee, Intern Technology. What does the word entail? Its definition? How broad of an umbrella term is it? I could probably write ten blog posts trying to answer such questions and still not cover half of it. So if technology can’t be defined, how can anybody explain tech public relations? Coming into this […]

What’s Next for Facebook?

By Nicole Santos, Intern Gone are the days when logging onto Facebook was simply a leisure activity, maybe out of boredom, or maybe during down time. Now, logging onto Facebook isn’t even a question anymore. It’s part of daily lifestyle. Scrolling through your news feed is now muscle memory. The site is an addictive outlet […]

Is Technology Making Us Lazy?

By Christina Roman, Intern In this day and age technology has made life easier for everyone in so many different ways. Everything is faster and easier to obtain. Why cook rice the old fashion way when you can throw it in the microwave? Why own a land line when you have a cell phone that […]

Q & A with Ted TV’s Ted Smits

By Rachael Barthelmes, Intern Check out this link to Ted TV on How To Add Video to Your News Release Ted Smits met me in the conference room at Fusion PR dressed in a black tee and distressed jeans. He seemed remarkably relaxed for someone working on a deadline, never once, throughout the entire interview, […]

The Dynamic Duo: PR’s Role in the Tech Industry

By Laura Baumann, Intern Today life without a cell phone or an Internet connection seems unthinkable. Technology has become so advanced that we are able to solve real world problems in an easier and efficient manner. Tech has infiltrated daily life in so many ways that it’s hard to remember entire generations surviving without it […]

Teens’ Technology Addiction Has Its Benefits

By Rachael Barthelmes, Intern Over the past few years teens have been heavily critiqued for their excessive use of the internet and phone. Undoubtedly, the internet and phone have a huge presence in our day-to-day lives, but the effects of using these technologies are not always negative. Members of my generation for example, are said […]