Personal Branding: What is that for?
By Hannan Ben Slimane, Intern We often hear about the fact that we should not leave compromising pictures on Facebook after a crazy night out or pay more attention to content that can be expressed on social media. We often hear the term “personal brand” in discussions about social media, now let’s check the definition. […]
The Social Media Wall of Shame
By Laura Baumann, Intern Since the early 2000s social media communication has profoundly changed the way we interact with one another and the world around us. Today you can connect to someone through networking sites that cover virtually every special interest out there. In fact, there are even some social networks with user bases larger […]
Clean Up, Clean Up, Everybody, Everywhere!
By Rachael Barthelmes, Intern We often hear stories of a friend of a friend not being accepted into his or her college of choice or not getting the job he or she wanted because of inappropriate Facebook photos, but we think these things only happen to other people, not ourselves. Because of this mentality we […]
Lady Gaga: Queen of Pop or Queen of Social Media?
By Hannan Ben Slimane, Intern Allow me to introduce you to the 26-year-old New Yorker known worldwide for her controversy and her talent to generate buzz (but most importantly for being a pop star), Lady Gaga. Today, a lot of artists use social media such as Twitter and Instagram (Rihanna is an Instagram addict for […]
STUNTABULOUS
By Rachael Barthelmes, Intern http://www.youtube.com/watch?v=sftuxbvGwiU 20th Century Fox recently took the hype around the film Prometheus to another level with their eerie installation in the Saint-Martin subway station in Paris. The installation was arranged to resemble the alien world featured in the film, including a large blue alien head as its focal point. The […]
How to Facilitate Your Job Search with Social Media
By Hannan Ben Slimane, Intern Social media is not only useful for having a sense of community with clients and engaging in discussions. Today, more and more people can build any kind of network, have contacts and even find jobs via social media. In this article, I will talk about my own experience concerning the […]
Social media is already passé in Silicon Valley
By Carole Bersillon, Intern Nowadays it is an obvious fact that social media cannot be ignored by PR professionals. Agencies have to build their digital presence to demonstrate their ability to manage online branding, online influence or their capacity to be there where it is trendy. I myself do not seriously consider an agency in […]
#muckedup recycles PR trash talk, but where is the real conversation?
Yesterday, all of us PR folk thought we were going to catch a tweeted glimpse of what our journalist counterparts really thought about us. Feeling sneaky, we all clicked over to our Twitter streams to check out their not-so-secret club meeting under the hashtag #muckedup. The results were not as juicy as we hoped, mostly […]
Stay in the know, even if you can’t make it to Coachella
By Gabby Cox The first of two weekends to play host to the southern California-based Coachella Valley Music and Arts Festival is a wrap but the buzz around the three-day festival will live on until weekend #2 comes to an end. If you are anywhere near the greater Los Angeles area, it is impossible to have […]
Is the next buzzworthy social media platform right for my client?
Annie Pham My career in social media has spanned from programming artist MySpace profiles, explaining “tweets” to puzzled clients, introducing Facebook pages to brands, to testing Google+ Hangouts for colleagues. This rapid influx of buzzworthy social media sites can be overwhelming to everyone, especially to our clients. From time to time, there will be a […]