Testing the Water in the Social Media Pool
By: Chris Michaels, Sr. Account Manager, Fusion LA If you’re reading this, chances are that you’re somewhat literate in Social Media. From news bureaus talking about their Twitter accounts to major blogs running in syndication on the NY Times and other “traditional media” outlets; social media is the buzz. In fact, VMS recently calculated the […]
Is Today's Print Media On the Wrong Track??
By, Justin Finnegan, Senior Account Executive, Fusion PR and Chris Michaels, Senior Account Manager, Fusion PR In this week’s issue of The New Yorker, James Surowiecki has a very interesting piece on the failures of the newspaper industry to remain relevant in an increasingly electronic world. What really struck a chord was Surowiecki’s comparison of the […]
The Advent of User-generated PR
By: Bob Geller, Sr. Vice President, Fusion PR If you are in tech PR, it might seem that there are fewer places to go to pitch your story these days. The trades have been consolidating and shrinking for some time. True, the shrinkage of traditional media has been offset by the growth of blogs and […]
Pitch Spam Nets Blogger Backlash
By: Bob Geller, SVP, Fusion PR The subject of PR pitch spam is once again generating controversy in the blogosphere. A number of top PR bloggers have covered the subject over the past few days. Also, A-list blogger (and Web 2.0 Workgroup member) Stowe Boyd wrote a post about the issue and suggests an approach […]
Capturing the Web 2.0 Expo
By: Amber Henrie, Account Executive, Fusion PR The Web 2.0 Expo was a wonderful experience. I feel the organizers should be commended for the lay-out of the expo as they were smart to serve lunch in the back of the hall so all attendees had to walk through the booths. The expo floor was full […]
Transcendence at the Web 2.0 Expo
By: Amber Henrie, Account Executive, Fusion PR San Francisco, Moscone Center – After many hours of pre-pitching, it’s great to finally be at the second annual Web 2.0 Expo, sister event to the summit. The expo is attended by a large international/national contingent of prominent reporters, industry analysts and executives who are interested in the […]
‘Death by Blogging’
By: Ben Baruch, Sr. Account Executive, Fusion PR We have all heard stories about people dying in computer cafes around the world playing ‘World of Warcraft,’ a multiplayer online role-playing game (MMORPG). But now as reported by Matt Richtel in Sunday’s New York Times – blog posts are a digital-era sweatshop. “In Web World of […]
Pogue on Web 2.0 and PR
By: Bob Geller, SVP, Fusion PR Tech PR people covering the consumer arena should be very familiar with NY Times gadget writer David Pogue. He wrote yesterday (‘Are You Taking Advantage of Web 2.0?‘) about how Web 2.0 related technologies can put a human face on companies. By empowering employees to blog about their work, […]
Web 2.0 isn’t dead! Not even close.
By: Chris Michaels, Sr. Account Exective, FusionPR There are a lot of writers, analysts and investors today, waiting for the next Internet bubble to burst. In the midst of a recession – an economic situation similar to the last bubble burst – investors are slow to fund Internet startups, especially if it’s tied to media. […]
La nuova Bocca di verità: Web 2.0
By Asif Husain, Director, L.A. No thanks to Hollywood (see any movie or TV show featuring a publicist) the Public Relations industry gets a bad rep. It’s one thing when we can blame this perceived “shadiness” on misguided make-believe, but it’s a whole other issue when members of our industry get caught in unethical practices. […]