Media Layoffs and Exploring New Mediums

By Tara Settembre, Account Manager, L.A. U.S. media companies have cut 72,000 jobs since June 2000 according to I Want Media , which keeps track of the latest media layoffs. Expanding on ideas raised in Suzanne’s post, “Eliminating the Paper Habit – Moves to Online,” the increased folding of print and media sources makes it […]

Is Big Business’ adoption of Social Media a PR Nightmare?

Jamie Williams, Media Specialist, NY Yesterday, Melcrum, a research organization, released results to a survey regarding social media adoption by large corporations worldwide. While companies implementation of social media is not new news, the discussion of its use in major corporations is interesting. The research pointed out that corporations have to appeal to the new […]

Web 2.0 is the Most Popular Wikipedia Entry

By Tara Settembre, Account Manager, L.A. AdAge reports that the buzzword coined by O’Reilly Media, “Web 2.0,” is the most cited Wikipedia entry of 2006. My bet is because not many know what it means. • Wikipedia definition, Web 2.0: Second generation of Internet-based services—such as social networking sites, wikis, communication tools, and blogs—that emphasize […]

Congratulations …

… on being named Time‘s Person of the Year. Way to go! Be sure and thank Web 2.0 in your acceptance speech! “In 2006, the World Wide Web became a tool for bringing together the small contributions of millions of people and making them matter” (read more).