Is Today's Print Media On the Wrong Track??

By, Justin Finnegan, Senior Account Executive, Fusion PR and Chris Michaels, Senior Account Manager, Fusion PR In this week’s issue of The New Yorker, James Surowiecki has a very interesting piece on the failures of the newspaper industry to remain relevant in an increasingly electronic world. What really struck a chord was Surowiecki’s comparison of the […]

The Research Wire-Trap

By: Chris Michaels, Sr. Account Manager, Fusion PR (@chrisamichaels) Recently I received an e-mail blast of a study conducted by a company that was obviously hired by a newswire service. It claimed that service XXX was so much better than the rest because it garnered more “coverage” than any other service. I laughed. Then I […]