Cross-WIRED

By: Justin Finnegan, Senior Account Manager, Fusion PR (@justinfinnegan) Joel Johnson at Boing Boing Gadgets, posted a first-person look at the divide of online vs. print at Wired. Johnson was one of the architects of WIRED’s current blog program, which at times saw its lead bloggers taking an editorial role over their print peers, leading […]

The Crowdsourcing Phenomenon

By: Chris Michaels, Sr. Account Manager, Fusion PR A few weeks ago, I was going through my HARO distribution, and came across a unique opportunity to submit a client for a story in a highly-respected small-business and VC publication. The reporter asked people to go to a website that he created, and submit their ideas […]

What Travolta/Cage Vehicles Have Taught Me About Pitching To Blogs

By: Justin Finnegan, Account Exective, FusionPR I can’t verify that I might be the first person to draw a lesson in public relations from John Woo’s 1997 movie, Face/Off, but I have to be one of a select few. Nicolas Cage’s character, Castor Troy, who at that point is being played by John Travolta (don’t […]