Situation: Born from the pandemic, CLIPr is a video analysis and management platform that uses machine learning to index long-form video content and make it easier to find the moments that matter most. Although the tech was interesting, the company was entering a crowded space and lacked strong investors and video leaders.

Strategy: Without much news or natural credibility to stand on, we focused efforts on telling stories related to the overarching themes their solution addresses, including workplace dynamics, meeting culture, hybrid and remote work, and virtual and hybrid corporate events. We also focused on the multimodal AI technology underpinning the solution.

Results: The media responded positively to our timely stories about workplace culture and addressing the challenges of meetings, leading to inclusion in top-tier media like Forbes, VentureBeat and ZDNet.