Situation: Cloud orchestration and edge networking innovator Cloudify wanted to build visibility and market share in the US following its spinoff from parent company Gigaspaces. Their technology addressed a growing need, but no one knew who they were.

Strategy: Fusion promoted Cloudify’s ability to connect and control distributed networks, devices, and applications from the core to the edge.  The PR program shared how the tech brings IoT and edge devices into the fold, empowering enterprises and telcos to deploy SD-WAN and 5G.

Results: We helped establish Cloudify as a top player in the booming edge networking space. Media and analyst coverage paved the way for deals with OEMs and carriers.