Situation: TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote or hybrid workplace communication and customer-facing image and video content. Fusion was tasked with gaining coverage for its Async-First research report and building the TechSmith brand as a workplace communication pioneer and thought leader.

Strategy: We conducted intense outreach to top-tier business, tech, and workplace-focused publications, sharing the most striking conclusions of the report and building stories around the data.

Results: Secured top-tier stories in CNBC, Forbes (x3), Washington Post, and Fast Company, among many other tech and workplace publications.