Situation: Recruiting has been a challenging subject for decades. Trovix was a pioneer in perceiving the resume as a misleading relic that is ineffective for determining the potential and capability of an employee.

Strategy: The PR program was built on news, thought leadership, research, and analysts to develop the need and convey the benefits of Trovix’s solution, which uniquely matched candidates to jobs.

Results: Major wins in the media at the top tier in publications like VentureBeat, Bloomberg and CNET. Company was acquired by Monster.