Secret to Creativity? Ditch the Phone! Get Bored!
Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The NY Times Op Ed […]
What's up with TVs?
By Kristie Neo, Intern I’ve been trawling through the newsfeed of announcements from CES currently taking place in Las Vegas and all I’m getting out of it are TVs. Well, most of it at least. Just before opening day, Samsung, LG, Sharp and Sony all came out with their own versions of the best TV […]
Tips for Getting your Tech News Covered in China
As I said in PR in Asia: Myths and Misconceptions, Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) […]
The Invisible Warriors: Millennials & Social Media
By Laura Davenport, Intern Lazy, they call us. Apathetic, they accuse. Insults like these, and many others aside—materialistic, selfish, and lacking in focus, to name a few—are leveled at the Millennial Generation on a regular basis. When they accuse us of these charges, I wonder to whom we are compared. Maybe its the all-American soldiers […]
A Brave New World: My First Month as a Fusion Intern
By Laura Davenport, Intern I looked at my calendar today and was bowled over when I realized that I have been at Fusion for over a month. In the wake of this realization, I began to reflect on the ways in which my perceptions of PR have changed. These shifts are caused by both […]
Confessions of A Foreign PR Student
By Carmen Ren We all know that in order to communicate effectively, PR practitioners need to understand the public well. In the multi-cultural context, this can be several times more challenging. (To me, it is also fascinating!) The efforts to understand our stakeholders from a foreign culture go way beyond overcoming language issues. As a […]
Tech PR in Asia: Myths and Misconceptions
As a tech PR agency – one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. That’s because most of the related manufacturing is done in places like China, Korea and Taiwan. Companies that are trying to sell their core technology […]
NewCo New York Kickoff Event
I attended the NewCo New York kickoff event on Tuesday evening. It was a great opportunity to network with like-minded bloggers, journalists, marketers and entrepreneurs and hear from top tech influencers. As NewCo co-founder John Battelle (the search wonk and tech influencer who launched Industry Standard and co-founded the Web 2.0 Summit with Tim O’Reilly) […]
NY Times Columnist David Carr on Apple PR Playbook
It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”. The media will inexplicably latch on and just fawn. These thoughts crossed my mind as I read NY Times […]
Do Nice Posts Finish First? Media Training Redux
We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists). I love these sessions because they help […]