Episode 2: “Playing Bigger,” with Kevin Maney

On Episode 2 Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joins me to discuss how tech companies can achieve market leadership. It’s a noisy and competitive word in technology. How to stand apart? It gets down to creating and owning a category. Kevin will offer learnings based on his many years working as a […]

Rumors of Tech PR’s Demise are Greatly Exaggerated

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Yeah, I know, […]

From “Secret Sauce” to Market Leadership

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn your core IP into a PR asset, and included case studies. I thought I’d wrap […]

Should you Pay to Play? Advice from Our Team

They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients. It’s a mistake to indiscriminately shoot […]

Thinking Outside the Block

Looking to launch or grow a blockchain venture?  What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention.  If the average user is slammed with info and updates, just think about journalists!  They’re an especially tough crowd to reach and impress.  Sure, you can try to take […]

How Stone Temple Kills it with B2B Marketing Videos

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back.  Then, I met Mark Traphagen, who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where […]

Too Left Tweet: Brands Get Political at their Peril

via GIPHY The term “coffee break” took on new meaning this week as right-wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig and others tweeted about pulling ads from the Sean Hannity show, following his interview of […]

Social Tools Summit 2017 Boston

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. The field is constantly changing, and there’s never a shortage of […]

See You at Social Tools Summit Next Week

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It is the third time I am participating, and am thrilled that Neal Schaffer and Brian Mahony invited me back (see my cheat sheet from last year). It looks […]

Great Comedy and PR not So Different, via Seinfeld and Stern

I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar. Four of us were sitting in a downtown NYC bar and spied Jerry with a posse (that […]