Israeli Startups Join Axis Innovation at NYSE
I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony. Axis is an advisory firm that connects investors and corporations with tech startups. […]
Social Media Week NY Seminar Wrap
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions. Thanks to all who attended, and especially Work-Bench […]
Did Fox Jump the Snark? (Brief History of Fake News Fails)
“Childishly written!” “A disgrace” These are the words most junior PR account executives fear hearing from clients about press releases submitted for review. But it was Donald Trump that just said them, in tweets and interviews, about a statement that Fox News issued yesterday. Fox tried to use humor and taunts in a last ditch […]
Here's a Pitch: Get Tech Savvy, take a PR Briefing
NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications. He wrote: “People in the tech industry… act as if the products they build sit at the center of everything. But this year, the techies were right… not only did tech dominate the news, it […]
Meetup Explores the Art of the PR Pitch
The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively and interactive session. I am new to this meetup but will definitely be coming back, […]
The Martians Have Landed, Your Pitch Stinks, We're All Going to Die!!!
I was glued to third Republican presidential debate last night, watching for signs of intelligent life , when the show cut to an important announcement. It said: “Ladies and gentlemen, we interrupt our program to bring you a special bulletin from the Intercontinental Radio News. At twenty minutes before eight, central time, Professor Farrell of […]
The Best Way to Reach Chinese Media
We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the best ways to reach Chinese media. Former Fusion PR intern Carmen Ren is from Shenzhen, China, and recently completed her Masters Degree […]
Naughty or Nice? State of Tech Brand and PR Implications
Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the Universe throw mad money around and Kool Aid drinkers build stupid things? Perhaps it is […]
One Thing you CAN'T Measure in PR
PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results. And international initiatives such as the Barcelona Principles aim to take a fresh look and improve the craft (see this Cision blog […]
Secret to Creativity? Ditch the Phone! Get Bored!
Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The NY Times Op Ed […]