Tips for Getting your Tech News Covered in China

As I said in PR in Asia: Myths and Misconceptions, Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) […]

NY Times Columnist David Carr on Apple PR Playbook

It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”. The media will inexplicably latch on and just fawn. These thoughts crossed my mind as I read NY Times […]

Do Nice Posts Finish First? Media Training Redux

We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists). I love these sessions because they help […]

College: Beyond Books and Tests

By: Samantha Seymour (Intern) I can’t think of a better way to top off my senior year at Adelphi University than with an internship at Fusion PR. I’m learning a great deal about public relations each and every day and have new insight for the ongoing debate as to whether or not college actually prepares […]

PR in the News, by any other Name

Cross-posted on Flack’s Revenge Awhile back I wrote about the terms that typically surround “public relations” and “publicity” in news reports.  I included a word cloud that showed the prevalence of a dark set of descriptions (e.g. crisis, nightmare, disaster, etc.) As I said then, these words can negatively color the field. But lately I have […]

Can Tech Companies Take a PR Page from Beyonce'?

Cross-posted from Flack’s Revenge Beyoncé schooled the music world with the release of her new record, announced with a simple one word “Surprise!” (the caption of the Instagram video that she shared with her 8M followers).  It was the social media update heard around the world, led to record tweets and sales in short order, […]

4 PR truths from Joan Rivers at IWNY13

Internet Week 2013 really brought out the fangirl in me. Joan Rivers and Fred Armisen were both satisfyingly smart and hilarious, while proving to be right at home at an event dedicated to all things webby. They both expertly spoke about the intersection of tech and comedy, but Joan Rivers in particular shared advice for […]

Lamenting a Dying Career

Written by Mark Prindle   I couldn’t help but be curious when Yahoo! flashed the headline “Dying Careers You Should Avoid,” so I clicked on the link to read of such no-longer-in-demand positions as ‘Desktop Publisher,’ ‘Semiconductor Processor’ and ‘Auto Insurance Appraiser.’  And there it was – a formerly enviable employment option that we in […]

Tips for pitching broadcast media

A few weeks ago Fusionites had the good fortune of being able to pick the brain of a veteran broadcast journalist during our company wide education session. Our guest was straightforward, honest and humorous about what we were doing right and what we were doing… less right when it came to pitching broadcast media. For […]

Live Tweeting: How it’s Made its Mark on Social Media

By Nicole Santos, Intern With the increase in social media usage by companies, brands, and even public figures (whether celebrities, politicians, or even a combination of both), it’s important to keep note of the constant changes and advances that come alongside these social media outlets. From app updates to different page layouts and additives, us, […]