iPad – Heavyweights Weigh In

David Pogue, NY Times: “The bottom line is that you can get a laptop for much less money — with a full keyboard, DVD drive, USB jacks, camera-card slot, camera, the works. Besides: If you’ve already got a laptop and a smartphone, who’s going to carry around a third machine?”

How to Promote Your Blog and Keep it Fresh with Content

Bob Geller, Senior VP (@rgeller) I wrote two posts on Flack’s Revenge recently that offer guidance to the growing number of companies that are launching blogs. The first post explains the various mechanisms you can use to drive traffic to the blog.  It includes advice for getting in search engines and directories, and for getting […]

Required Reading: "Behind the Scenes" in Tech PR

“So they put over 820 million whosawhatsits on the thingy and provided 2.0 Gigasomethings, coupled with a gizmo that drives another doohickey! …And that’s why we’re the leader in innovation.”

Yeah. Right. What he said.

Why Care about Fonts

Janet ParkSr. Account Executive One day on Facebook I got one of those little quizzes entitled, “What font are you?” I took the quiz with great trepidation, anxious with the fear that the result would be Arial or Comic Sans Serif (God forbid!). Luckily, I was able to sigh a breath of relief as I […]

Hey Marketers: Don't Count Out the Developers!

By Suzanne McGee, Account Director, Fusion NY (@mcgeepr) Today’ blog post by Max Kalehoff, entitled, “Are Marketers More Important Than Developers?,” caught my eye. I’ve never thought that there was a difference in terms of involvement, strengths or needs when working with internal development or marketing teams. Both serve very different purposes, but both provide […]

Hey All You PR Folks: Twitter Just Might Be Your New Best Pitching Friend

By: Talia Andrews-Rankin, Senior Account Executive (@taliaAR) On my run this morning, I was thinking about a common question my friends ask me: “Why do you use Twitter?” My most common answer is: “for work.” Then I tell them to try it out. As I have found, the usage of the term “tweet it” is […]

Blurring the Lines: Pogue, Snow Leopards and conflicts of interest

By: Justin Finnegan, Senior Account Executive, (@justinfinnegan) New York Times tech columnist, David Pogue has been under fire because he seemingly had a conflict of interest by giving Apple’s new OS, Snow Leopard, a glowing review, while at the same time writing a book about the Apple’s Snow Leopard OS. This week, Pogue appeared on […]

Which came First? The Tech or the Fashion?

By: Aamir Syed, Account Coordinator, Fusion LA I’ll start with Kate Vandermeer’s own words… “Once upon a time, scientific advancement meant crease free fabrics and unusual surface textures, but now it’s all about Science as a muse. Chemicals, Metals, Industrial finishes, Acidic vs. Alkaline and the good ‘ol periodic table are all having fashion moments.” […]

There's More To Life Than Twitter

By Samantha Evans, Intern (@samevans24) Every time I browse the latest PR-related blog posts and articles, the one reoccurring theme throughout almost all of them is social media. After reading some, it seems that having a smart phone in hand and being Twitter savvy is all you need to succeed in PR. However, I did […]

Testing the Water in the Social Media Pool

By: Chris Michaels, Sr. Account Manager, Fusion LA If you’re reading this, chances are that you’re somewhat literate in Social Media. From news bureaus talking about their Twitter accounts to major blogs running in syndication on the NY Times and other “traditional media” outlets; social media is the buzz. In fact, VMS recently calculated the […]