Tips I Picked Up From My Week at CES

  Last week I got the opportunity to attend my very first CES in Las Vegas, and I must admit, I was a bit apprehensive the days leading up to the trade show. However, I’m happy to report that I survived the week and picked up a few good tips for anyone attending CES next […]

Fusion's Holiday Gift Guide

  By Kristin Vincenzo   In an effort to support the media in its quest to provide us with all the news that’s fit to print (or “post”…this is the digital age…), I’ve opted to highlight some of the best holidays guides and advice in this week’s post about great holiday tech gadgets. ABC News […]

Tips to help your infographic NOT suck [According to Victoria Yarnish]

Infographics could easily be one of the past few years’ hottest PR trends.  They’re fun, they’re creative, and they let PR and marketing pros get the word out on some interesting or unique trends or growing statistics.  But let’s face it, the entire word is now in on the popularity of the infographic, and that […]

The Internet: A PR Pro (and Shopaholic)’s Best Friend

By: Gabby Cox I recently came across an article on Mashable that really stuck with me, as it highlighted the importance of online PR and marketing practices: 45% of Shoppers Buy Items Online They Wouldn’t In Person [INFOGRAPHIC]. As a self-professed shopaholic who can spend an entire day at the mall or at Target, the […]

NY Tech in Numbers Infographic / Thank You, Summer 2012 Interns

At Fusion PR, we’ve enjoyed watching the growth of the NY tech scene in recent years.  Our home office is here in the city, as are a number of clients, so we have front row seats.  I and others at the agency like to attend the local networking and educational events, and read about the […]

Going off the Grid

  By George Morin There was an interesting article in the NY Times recently about a study from the University of California Irvine that looked at being disconnected The study, “A Pace Not Dictated by Electrons: An Empirical Study of Work Without Email,” looked at 13 workers in a typical office setting and asked them to discontinue […]

Is the next buzzworthy social media platform right for my client?

Annie Pham My career in social media has spanned from programming artist MySpace profiles, explaining “tweets” to puzzled clients, introducing Facebook pages to brands, to testing Google+ Hangouts for colleagues. This rapid influx of buzzworthy social media sites can be overwhelming to everyone, especially to our clients. From time to time, there will be a […]

"You Like Chinese Food"… and Innovation

“Be innovative, take charge of new ideas. 6-24-32-36-45″ So, along the lines of owning ideas, we decided to come up with the top 3 ideas for applications that we could see in the next year:

MTV Wants you to be the Mayor of STD – I Don’t Think So

  By: Chris Michaels, Senior Account Manager, Fusion LA (@chrisamichaels) Normally, I’m totally “Gung-Ho” about supporting grassroots movements around causes – especially ones that have to do with public health, aid or relief efforts. If someone were to ask me, “would you help spread the word about UNICEF and GivePAK’s efforts to send aid to […]

Pressing the Flesh with CE Product PR

By, Jeff Bratton, Account Supervisor, Fusion LA The majority of my communications with journalists are done via email. The majority of my interactions with practically everyone, these days, are done via email. In spite of email’s usefulness, there’s a critical value of face-to-face meetings that was recently underscored during a product media tour in New […]