Situation: To help control presentations, assist incapacitated patients with basic needs, or even operate devices like drones, MUV developed a wearable that uses gesture control, allowing users to command technology simply by pointing.

Strategy: We launched the company through a series of in-person demos and created briefing rooms in NY, Boston and San Francisco, each attended by and tailored to various segments of the media. We also handled major events for them like CES.

Results: Press coverage reached the top business, general and trade publications, such as Forbes, Mashable, Wired, Fox News and many others.