Situation: Having successfully taken Mesh Networks to acquisition by Motorola, we embarked on a journey with Motorola to build out recognition for a mesh-based solution for law enforcement and first responders.

Strategy: Created an educational program to explain mesh technology and its unique application to communications when other means fail or are unavailable. Leveraged the Moto brand to build relationships that led to monthly contributed columns and established media beachheads in many verticals.

Results: Success across the media from business press to trades to verticals.