Situation: Advanced RF Technologies, Inc. (ADRF) is one of the leading in-building wireless solution providers for the four major U.S. carriers, but they found it challenging to interest the media because of their position as a niche play in the broader telecommunications space and in the many verticals they service, including public safety, healthcare, manufacturing, hospitality real estate, and more.

Strategy: Fusion executed a widespread press campaign educating vertical media on the value of wireless connectivity to core business functions of each industry. By focusing on wireless connectivity (specifically 5G) as an enabling factor of other more popular trends in each industry, Fusion was successful in its goal to help ADRF gain awareness.

Results: Secured over 270 media placements over four years in top tier, such as Fox Business, and diverse vertical media including sports, wireless, IoT, smart cities, public safety, airports, commercial real estate, manufacturing, and the workplace. Secured 30+ speaking opportunities for ADRF including Connect X, IoT Evolution, IWCE, NEDAS, BOMA, and APCO Public Safety Broadband Summit.