Situation: Computing went through a transformational stage with touch and pen computing. At the center of this evolution was N-Trig, a touch and pen computing behind the technology employed by most of the major brands (Dell, HP, Lenovo, etc.) and targeting verticals like education and others. It was PR and marketing that put N-Trig on the map against larger players.

Solution: While we leveraged typical campaign elements like content marketing, creative pitching and other programs, one unusual component of this was hijacking the news – more than newsjacking, we researched and found out when major laptop manufacturers were making announcements, then hit the media with the “N-Trig inside” (so to speak) pitch.

Results: The program was extremely effective at reaching the top-tier media like the NY Times, WS Journal, TechCrunch and many others dozens of times. Our success helped set the stage for an acquisition by Microsoft.