Bringing Low-Cost Mobile to the Masses

Situation: While Apple and Samsung have held the lion’s share of the mobile handset market, a few other standouts have gained significant traction across various consumer segments. Pantech came to the US as an unknown player seeking to pursue the underserved lower-end of the mobile handset market. The company previously ran consumer-facing initiatives under other […]

A Wave and a Click

Situation: When Pointgrab wanted to demonstrate an application of its gesture control technology, they created a way to take selfies without having to hold that awkward hand-stick. Dubbed CamMe, the app gave users the ability to take the perfect picture by opening or closing a hand within view of the smartphone. Strategy: Using a combination […]