The Fox and the Hunter
Situation: We’ve managed media relations for Plarium Games for nearly a decade, and now also represent its parent company, Aristocrat Leisure Ltd. They develop social games that often involve thinking and strategy. Against a backdrop of hundreds of popular gaming titles, we needed to break through the noise, increase traction and establish greater valuation. Strategy: […]
Taking Research to the Top-Tier
Situation: TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote or hybrid workplace communication and customer-facing image and video content. Fusion was tasked with gaining coverage for its Async-First research report and building the TechSmith brand as a workplace communication pioneer and thought leader. Strategy: We conducted intense […]
Connecting parents with GigE workers
Situation: Parents (and others) need GigE workers for a variety of jobs, but GigE workers have almost no way to find these jobs. Moreover, the workers are often not trusted, especially when it comes to tutoring and interacting with kids. Kumbaya App provided a solution to both of these problems. Strategy: Fusion exposed a problem […]
Just Point, No Click
Situation: To help control presentations, assist incapacitated patients with basic needs, or even operate devices like drones, MUV developed a wearable that uses gesture control, allowing users to command technology simply by pointing. Strategy: We launched the company through a series of in-person demos and created briefing rooms in NY, Boston and San Francisco, each […]
Bluetooth Never Looked So Good
Situation: Bluetooth can be clunky. Earbuds don’t always give a person the look they want. Nokia spun off a division called Novero to create artistic and fine jewelry with Bluetooth built in to create utility and fashion in one product. Strategy: We started with high-end earbuds, which we promoted with a focus on sound quality […]
Smooth Motion to Success
Situation: Online gaming once relied on a lengthy and complex motion capture process to create the action we see in our favorite games. Organic Motion was launching with a far more seamless and simple process for gaming and many other applications. Strategy: Our launch began with a feature article in Newsweek as we introduced the […]
Making Video Manageable
Situation: Born from the pandemic, CLIPr is a video analysis and management platform that uses machine learning to index long-form video content and make it easier to find the moments that matter most. Although the tech was interesting, the company was entering a crowded space and lacked strong investors and video leaders. Strategy: Without much […]
Reaching Giraffic Heights with Video
Situation: It was 2016, and over-the-top (OTT) video was the wild west and peak of excitement for all devices. Everyone was hanging on the words of Netflix and other streaming platforms. Giraffic was one of the only providers of adaptive video acceleration technology at the time that helped reduce buffering and improve streaming quality for […]
Teaching the Joy of Music
Situation: Children don’t always learn music with love and admiration. It can sometimes feel forced and artificial when applied through modern digital devices. JoyTunes connects digital devices with real pianos to give students and instructors an authentic music learning experience. Strategy: By capturing young students in learning scenarios, we were able to demonstrate the power […]
Neuter the Bunny
Situation: Of the many divisions that we’ve handled for Panasonic, one demanded extreme creativity. The battery segment of consumer packaged goods is not for the faint of heart. It’s an area that typically is considered commodity, a last minute POS purchase, and generally not top of mind with consumers. Panasonic entered into this fray, and […]