Situation: Brands were growing increasingly concerned about where their ads appeared and the types of content they were placed alongside. At the same time, locating specific video assets within content-rich enterprises was often an impossible task. Anyclip sought to correct these problems.

Strategy: We took an educational, example-driven approach to highlight the pitfalls of contextualized advertising, showing how even an innocent clip, like a family driving, could backfire if the scene turned tragic. We encouraged brands and publishers to consider the deeper context of their ad placements and how these could impact brand equity and value. At the same time, identifying the most relevant content was often difficult.

Results: We were able to help the market understand these issues and raise the flag about brand safety, optimized contextual advertising and video search. We also helped the company to raise $10s of millions.