Situation: Exchanges are diverse and plentiful, but Apifiny is an exchange of exchanges, connected to 30 others and providing liquidity and visibility to institutional investors. We needed to quickly take them through a SPAC and gain traction to build credibility. Additionally, some factors created a serious crisis situation which needed to be managed.

Strategy: Carefully positioned the company to thread a needle relative to the crisis situation (still confidential) and leveraged strong relationships with the blockchain and business press to roll out the company to major coverage.

Results: Successfully positioned in top media and dramatically mitigated crisis fallout.