Situation: Aporia tackled the intricate challenge of monitoring, observing and optimizing AI products and ML models once they are deployed into production. In the busy AI landscape, Aporia found it challenging to break through the noise and gain traction with the media, despite offering an innovative solution.

Strategy: We devised a targeted press campaign focused on showcasing Aporia’s unique value proposition in the AI industry. The campaign aimed to position Aporia as a thought leader in responsible AI through media engagement and strategic messaging, as well as offering demos of the platform to key media targets.

Results: Secured dozens of media placements and interviews with key outlets such as NY Times, TechCrunch, Forbes, VentureBeat, Enterprise AI, SiliconANGLE, TheStreet, and more. Helped bring them to exit with Coralogix acquisition.