Situation: Fusion was charged with converting Cellebrite from the media’s ugly stepchild into a respected leader and IPO.

Strategy: We developed a highly effective proactive crisis program to navigate a confrontation between the world’s top investigative journalists, a wave of national anti-police sentiment, and the company. By reshaping the media narrative, we aligned coverage with the company’s mission and messaging, shifting attention from potential misuse to the life-saving impact of its work.

Results: Success with nearly every major business and trade publication. Took company public at valuation of $2.4B.