Situation: At the dawn of digital patient transformation and the electronic health record, Cerner was at the forefront of the trend.There had been many attempts and failures at achieving one central data repository for individual medical records, but there seemed to be a moment in time when the country and patients were both ready for such a change.

Strategy: Fusion executed a content-rich educational program highlighting how the shift to digital in healthcare could be transformative and literally save lives. For example, a patient with multiple conditions, such as diabetes or epilepsy, or one requiring care at multiple hospitals, benefits when shared digital records create greater efficiency and clarity.

Results: Secured a significant number of articles over several years, including top-tier and medical publications. Helped to drive the company’s pursuit of EMR and recognition of Cerner as a leader.